65% of Customers want SMS Text Payment Receipts – What Studies Are Saying About Engaging Your Customers

IVR Payments is a phenomenal opportunity to start communicating with your customers the way they want to. Most IVR Payment implementations are driven by security (PCI). This is our core focus, however as we began rolling out new features such as SMS Text Payment Receipts new opportunities for our clients to engage their customers began to surface. We always think of the web and email as the primary digital marketing channels. However ever growing industry studies, some which are listed below, indicate that SMS Text messaging is one of the fastest growing preferred methods of communication by customers.

A recent study conducted by Datatel shows that clients across multiple industries offering IVR Payments experience a 65% SMS Text Payment receipt opt-in and growing. This is resulting in open opportunities to initiate a meaningful dialogue with your customers in the communication channel that they prefer. Higher customer satisfaction, more opportunities to engage your customers, and complimenting your customer records with meaningful and accurate customer contact information, are some of the results.

  • 79% of companies believe customers want SMS/text support. (ICMI)
  • 80% of people are currently using texting for business. (eWeek)
  • One in five consumers is just as likely to prefer a text message from a business to a phone call. (ICMI)
  • Over half of customers said they would be likely to text with a customer support agent. Similarly, 52 percent would prefer texting customer support over their current preferred form of communication. (eWeek)
  • Over one-third of business professionals say they can’t go 10 minutes without responding to a text. (eWeek)
  • Sales prospects who are sent text messages convert at a rate 40% higher than those who are not sent any text messages. (Velocify)
  • Almost 25% of marketers are currently using text messaging. Over 65% of them report SMS as being very effective. (ExactTarget)
  • 75% of people would like to have offers sent to them via SMS. (Digital Marketing Magazinet)

Datatel’s IVR Payments Platform offers SMS/TXT Payment Receipts and customer engagement tools that can fuel your customer interactions to the next level.

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What our clients are saying about us

“Never any issues with you guys! Things just work.”

Gerry Henstra, CEO, Henstra Business Solutions

“Customer service is a really big deal to us, and I am glad to do business with a company that obviously takes it as seriously as we do.”

Jeff Boatman, Global Client Solutions

“We’re happy with the IVR Payment system and it has been working well for us. Recently we also setup your newest SMS (text) receipts and found it to work great.”

IT Manager

“I want to command you and your team at Datatel on the job just completed for Tele-Response Center. The attention to detail and professionalism with which you approached the project was exemplary and greatly appreciated especially considering the several applications that needed to be implemented on short notice. Thanks again for your assistance getting this project off the ground so smoothly.”

Joe Grossman, Sr. Vice President, 121 Direct Response

“My team and I would like to commend Datatel on creating an IVR application that adds great value to our new Travel product. Your knowledge, input and expertise in IVR scripting, call flow management and overall IVR logistics made the development and implementation stages extremely easy to manage. Thank you for a well executed campaign that was launched on time and on budget.”

Ryan McCullough, Marketing Manager, Aegon Direct

“Great team to work with. I look forward to utilizing some additional capabilities in the future.”

Bob Griffin, VP of Operations, MedA/Rx

“We are very grateful for many years of mutually beneficial business relationship with Datatel and for impeccable customer service we have received during these years.”

Director of Student Accounts

“We, Standard Life, very much appreciated Datatel’s expertise, knowledge and support as we worked through the development and implementation stages. Our Clients appreciate the simplicity of the capability, while gathering very valuable feedback. Thanks for making this a very positive experience.”

Anne Pennell, VP, Customer Services Operations, Standard Life

“This was one of the best implementations I have been a part of. The communication was excellent and everything was responded to and dealt with swiftly. A real pleasure. We are looking forward to the impact this will have on our patient payments! Thank you!”

Kim Pace, Director Patient Accounts and Revenue, Chatham-Kent Health Alliance